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This is an unprecedented time in world history. There will come a time – hopefully soon – when everyone will be back together again in person. We encourage business owners to take advantage of this time to make improvements to their locations to get them ready for the return of their customers.

The age of LED displays is upon us, and we couldn’t be any more excited about it! The limitless options and the potential for boosting sales are more than enough to make the smart move for businesses to invest in LED display systems. You’ve probably noticed an increase in digital billboards as you’ve made your way through the mall or your favorite take-out restaurant, or bar. It’s eye-catching, sharp, and incredibly effective at keeping your attention. As a business owner, you may have been wondering how that all works and what it can do for your business. We have a few answers for you.

Static Is Out, LED display Is In

Lumen LED display solutions are the wave of the future for business advertising. It is a billboard that displays images that are manipulated by a computer every few seconds, and is most often used for advertising. Typically, a management system is used to schedule content, images, and video. All data is stored in a distribution server and sent to the LED display remotely. It can be cloud-based or premise-based. Both are incredibly easy to maintain but have their own advantages and disadvantages.

Cloud-based – The beauty of the internet knows no bounds and cloud-based LED display is a great example of this. Content is saved on a server in the cloud, allowing you to edit and upload from anywhere in the world. The upfront costs for installing a cloud-based LED display are low, but the ongoing expenses of maintenance are still present. Software updates and features are typically included and rolled out automatically. There is no need for much IT support, and an unlimited number of screens can be supported. It’s scalable, and all you need is an internet connection.

A premise-based – Also referred to as an onsite LED display, the software is hosted by the company that controls the system. On-site display solutions usually have higher upfront installation costs and little to no ongoing expenses. All data is hosted on a server you will need to build or buy. However, you have complete control over when and if any updates or features are needed. You will need local IT support but it can also support an unlimited amount of screens. This method is also scalable with an internet connection.

Why Use LED Display Systems?

Innovation and being on the cutting edge is a competitive advantage, and that’s what LED display offers. Business owners and marketers alike agree that display options provide a whole new level of opportunity and exposure. There are a few key points we’d like to highlight that make LED display unique:

Customization – Since you will be determining where you’ll be placing your LED billboard, you can use the information available about the demographics of an area to customize your message. If a particular product is popular in that environment, you can configure your message to complement this product or service with an appropriate reminder. Display the product and benefits distinctly for your target audience and set the tone. This is also referred to as narrowcasting. Make adjustments to your message to include ongoing specials or offers to create the feeling that you are speaking directly to your customers.

Content – Let’s face it. Producing content through traditional, static avenues is costly. However, LED display content creation and distribution are quick and easy. When you want to make last-minute changes, they can be made immediately at no cost. They also provide vibrant messaging that is engaging to customers.

Consult with an Lumen LED display Team Today

Cloud-based LED Display solutions may be perfect for your business if you’re looking for a budget-friendly and easy-to-use marketing option to connect with new and existing customers.

If you prefer to make the larger investment upfront with little ongoing costs, onsite options may work better for you. Whatever you choose to move forward with, we are here to answer any and all questions along the way. Our seasoned LED display sales team can provide 10+ years of industry and product insight that can help you make the best decision for your business.

Customers want engagement and interaction. Give them what they are looking for by reaching them through effective LED Display. Check out our website today and give us a call to talk about options. We’ll take it from there!